What is BankSimple:
A simpler bank that is easy to use.
A bank that treats you with respect.
No extraneous features.
No hidden fees.
At the tail end of 2008, my brother (K) and I had a long discussion about banking. We fantasied about The Nice Bank (thenicebank.com is still available BTW). A bank that values it’s customers, that isn’t greedy, that has a fantastic web, mobile and voice interface, whose primary objective is to safeguard the money of it’s customers, and who never ever tries to up-sell shit you won’t need.
I’ll be following the progress of BankSimple with great interest.